Free NIL campaign planner for athletes

Create and download a practical athlete brand campaign brief in your browser.

Turn a broad idea into one useful campaign. Choose the audience, define the asset and decide what evidence will show whether the work was completed. This planner creates a discussion brief, not a contract, valuation or compliance approval.

Your working brief

No information is submitted to a server by this tool. Save the download before leaving.

Example of a focused campaign

A runner proposes a short video answering “What happens at a first shoe fitting?” The audience is new runners, the asset is a simple walkthrough and the measurement is tagged-link visits over an agreed period. The store supplies its booking page and aggregated results. This is an illustrative concept, not a real client result.

Before accepting an offer, work through scope and usage and applicable rules. After delivery, use the sponsor report.